An effective ad is driven by the underlying concept. An
advertising idea— or concept—is the creative reasoning behind a solution. The
concept determines the resulting message.
Advertising by Design, Robin Landa, Pg 68. Anyone can come up with a good idea but what makes it a great idea is the big over all idea. What differentiates a brand is how it is characterized, its visual and verbal identity as expressed in each media unit and through every point of contact. Simply stated, differentiation is what distinguishes one brand from the rest, Advertising by Design, Robin Landa Pg. 52. A lot of work goes into finding the right stategy for ones big idea. For the Liquefy collection, my strategy is to target their exiting demographic by having a runway show inviting Steve Madden's most valuable customers for first preview and all purchase access after. Then blast a press release everywhere, even on internet stating a launch party for Liquefy, By Steve Madden through major cities. Then flood the networks with commercials to attract new buyers.
Branding is the creation of a comprehensive, strategic, and unique program for a brand or group, with an eye toward building a relationship with people based on how they experience—interact and use—the brand or group, Advertising by Design, Robin Landa Pg. 50. Women who love shoes, let alone being the first to have them makes it even special. A composition is the form, the whole spatial property and structure resulting from the intentional visualization and arrangement of graphic elements (type and visuals) in relation to one another and to the format. For each and every composition, you use the formal elements (line, shape, color, value, and texture) to visualize type and images, employing basic principles (balance, emphasis, unity, rhythm, and proportion) in the process of composing. Advertising by Design, Robin Landa, pg. 155.
Branding is the creation of a comprehensive, strategic, and unique program for a brand or group, with an eye toward building a relationship with people based on how they experience—interact and use—the brand or group, Advertising by Design, Robin Landa Pg. 50. Women who love shoes, let alone being the first to have them makes it even special. A composition is the form, the whole spatial property and structure resulting from the intentional visualization and arrangement of graphic elements (type and visuals) in relation to one another and to the format. For each and every composition, you use the formal elements (line, shape, color, value, and texture) to visualize type and images, employing basic principles (balance, emphasis, unity, rhythm, and proportion) in the process of composing. Advertising by Design, Robin Landa, pg. 155.
Visual design is not just about visual impact or
aesthetics—it should be a marriage of form and function that ensures an
effortless and worthwhile user experience. Visual hierarchy ranks visuals and
text in order of importance, which should be a natural outgrowth of content,
emphasizing and ordering content from the most important to the least
important. Advertising by Design,
Robin Landa, Pg227
No comments:
Post a Comment