Being in retail management I learned that the look of new product has to be catchy to one's eye and intrigue the mind. In the general market when it comes to trends tone should research the design and look at any competing products. Ask yourself how can you make your product more appealing, how my product can be better than my competitors, and essentially fit to the consumer's lifestyle. During my research I discovered that Steve Maddens Competitors either had neon shoes or none at all. The companies that did look very similar to others so what I did was added clear heels to different his line from theirs. Also in promotions one might want to think about every angle. Unconventional advertising “ambushes” the public, it appears in public or private environments—places and surfaces where advertising does not usually live, Using existing structures in public spaces—such as bus shelters, lampposts, fire hydrants, corners of buildings, parking spaces, or staircases—ambient advertising gets under people's ad radar to surprise them. Advertising by Design, Robin Landa, pg. 247. Different product call for different tactics when it comes to promotions. Steve Madden has been around for years and is already established, which in some cases can make it a really hard task for promotions and that is why being unconventional is the best way to go.
When a brand enhances or helps someone's online experience
that is called smart marketing. To the surprise of many, people become brand
fans when they can relate to what a brand or group is doing in their social
space. Advertising by Design, Robin
Landa, Pg. 243
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