week 11, Final evaluation

Advertising perspective focuses on formulating advertising ideas, writing, and designing, understanding the brand idea; idea development; copywriting; creative approaches; typography and visualization; and composition; and storytelling. There are many forms of advertising such as commercials and billboards for product, social media, print, and web-video is best for launching an event ect…. The main objectives of the project are the design context and the audience. Determine visual and text elements required for each application. There are many elements which include requisite visuals, color palette, typeface(s), logo, tagline, sign-off, tone of voice, main text or copy, features, rules or regulations, promotions, values, expiration dates, 800 numbers, Web site addresses, and games. Again, budget will affect many of your decisions, including media, paper selection or substrates for print, and colors for print. The number of required elements will vary depending on the nature and scope of the project. In 2013 there are and were many successful companies that achieved all of these things such as Volkswagen, Nike, and even Wendy’s. For those of you venturing into advertising knock them dead.