Creative Content

Those who are able to generate concepts quickly or immediately are either seasoned designers or well informed about the subject and assignment. Advertising by Design, Robin Landa, Pg. 76. This is why when the idea or concept comes to you, you must act effectively. There are a lot of methods in advertising, finding the right one is key. In marketing, we use storytelling about a brand or group to communicate related messages that, over a period of time, will distinguish, differentiate, reflect positively, construct or contribute to its brand personality, be memorable (stick), resonate, and influence people. Advertising by Design, Robin Landa, Pg. 193. Now when it comes to print, words and images alone must convey the idea. Working off one another like a great duet, their synergistic relationship is evident in each ad. Advertising by Design, Robin Landa, Pg. 210. Parts of a Print Ad In print a design usually includes a line, visual, body copy, product shot, tagline, and sign-off. At times, one or more of these elements may not be included. There are times when an ad does not need body copy—for example, an ad for chewing gum does not really need to explain much more than what is communicated through the line and visual. Or, if the main visual of an ad is the product, then there is no need for a product shot. Advertising by Design, Robin Landa, Pg. 212. I have chosen to do a storyboard for a commericial, which includes a simple line and tag. The commericial it self shows the viewer that its based on shoes because its in black and white while the shoes are the only thing highlighted. Some of the greatest advertising lines have two things in common: they don't sound like sales pitches, and they ring true. Some have even found their way into the vernacular: Just do it. (Nike), ect....... These lines do something that is vital to good copy and successful advertising: they embody and convey a solid idea and do not sound like a sale pitch. Advertising by Design, Robin Landa, Pg. 95. I took note of this and I believe women everywhere will want to be liquefied.