Wednesday, February 27, 2013

Analysis of Project in the Real World

After some observation and researh i found it extreamely important that one needs to, Make It Your Own Find a way to utilize something that you can create that others might not think of or utilize. Find inspiration from other arenas, such as art history, interior design, architecture, ephemera, primitive signage, wrapping-paper patterns, eighteenth-century prints, previous eras, industrial design, fashion design, landscape design, product design, floral arrangements, sushi arrangements, crafts, and countless others. Make it your own. Add range to your design repertoire. This means putting your own twist on it. Advertising by Design, Robin Landa, Pg. 207. I thought long and hard on what angle to take my storyboard, I hope the viewers understand my vision. With television, you may lose someone's attention in the first two or three seconds and then recapture his or her attention in the next five seconds, if he or she is still on the sofa. People drift in and out when watching television. Some of what television, online videos, Web commercials, and films have to offer include: Motion and Time: fifteen-, thirty-, or sixty-second ad formats, Sound: music, voice, sound effects, Special visual effects, Narrative: time to tell a longer story than print. Advertising by Design, Robin Landa, Pg. 220. Any form of advertisment can be very tricky, one can be brillant or fall flat. I know it takes a special person to communicate the right ideas into the perfect vision for that product and reach the target market. I can only hope that my storyboard conveys that. There are no formulas for structuring a commercial, the structure should flow out of the brand strategy, the creative brief, the idea (see figure 12-1), the tone you want to set, the feeling, and an insight into the audience. Advertising by Design, Robin Landa, Pg. 222. The classic advertising formula is a visual plus a line, and most advertising still employs this formula. Advertising by Design, Robin Landa, Pg 101.
How you visualize and compose your idea hinges on what you want say, how you want to communicate it, to whom you are saying it, and with what nuance. Advertising by Design, Robin Landa, Pg. 136. Conventionally, a storyboard is used to plot out the key scenes intended to be filmed for a motion picture, television program, animation, or commercial. Advertising by Design, Robin Landa Pg. forty-one.



 

















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