Week 8 Boc: Progress on Final Project

I started with a vision of red bottom shoes being the only thing in color and the tag line read " The only color you want", With a few other tag lines in a few different directions. After specking with several people and doing a little bit of research, I chose to revamp my idea. My idea will help Mr. Madden keep his competitive edge because I checked his competitors and some are not on the neon band wagon either. I looked on his web site to see if what I envisioned was there and much to my surprise it wasn't. I really have a passion for his shoe designs and I believe you should stand behind a product you believe in. I chose pumps as my product and Steve Madden as my Designer. The collection I see is Liquid Neon by Steve Madden, Liquefy yourself. Since my concept for Red Bottoms was a good one I chose to keep those elements but change a few things around. Now the Ad will stay in black and white but take place in 2013 and the heels are in neon colors. I do not want to give it all away so stay tune. Taking the knowledge I gained from Magic, Steve Madden when I worked for him, and my peers I felt this would make a great Ad on a bill board or a commercial.  Since I have the commericial layout done and what the Ad would look like as well, I am at the point that I can do a story board or just a simply bill board Advertisement.