Competitive analysis

Your competitors are those company's that threaten your revenue. Identify them, then you can analyse them in detail and plot their downfall. According to Aqute Intelligence Competitive analysis of strengths and weaknesses can tell you what your competitors will do next, where they will try to undermine you and where you can hit them back. The real reasons behind product launches are due to Competitive analysis. It will pinpoint their strategic intent. The reason behind a companies restruction or release of a new product is to gain competitive edge. Competitive analysis can tell you which new products are about to launch or the new segments your competitor wants to target. A critical component is learning about the audience—the targeted, specified group of people at whom you are aiming your message, design, and solution. Advertising by Design, Robin Landa Page 16 . It is a phase in the design process, examining all information unearthed in the orientation phase to best understand, assess, strategize, and move forward with the assignment. The more collaboration and test studies to compare and contrast the better ones analysis would be.During Phase 1, we gain knowledge—we gather information. In Phase 2, we comprehend—we grasp the meaning of the material we have gathered, gaining insights. And we apply, making use of the material in new, more immediate contexts. During Phase 3, the traditional conceptual design stage, we analyze, examining our material in search of an idea. And, we synthesize, combining different ideas and influences, bringing parts together to form a new whole. In Phases 4, 5 and 6, we evaluate, considering and scrutinizing in order to judge the value of our ideas, first conceptually, in relation to our initial goals, and then practically, as designed, produced, and implemented. Advertising by Design, Robin Landa, Pg 15 .