week 9

 This advertisement is definitely geared to young adults. When looking at the ad to the left one can noticed a fairy, pink and purple unicorns, turn tables, and carnival people implying a wild time. The bottle of liquor is open like a book; it is giving the impression that when one opens a bottle of Absolut vodka anything is bound to happen. One can have an outrageous night of fun. The color contrast even tells a story. The image was done in a whimsical way, with a giant roller skate on a beach. Once one grows older, one starts to lose interest in the implied subjects, another hint that this is advertising for under 35. Referring to the book Advertise by Design, " A creative approach in advertising must be appropriate for the product or service, and it must communicate and enhance the client's message". This ad does just that, when I look at it, it makes me want to party. The image really draws one in and makes you feel the fun.



http://www.celebritypitch.com/celebrity_endorsements/2012/06/kim-kardashin

                                                                     
This ad is target young ladies for sure. Using Kim Kardashian as a brand image is a fantastic way to get instant party girl's to relate and try this beverage. Midori is not trying to be a sophisticated option for the well-educated women. Instead, it's screaming out to the young girl, "drink me and you'll have fun and stand out tonight." When one looks at the advertisement and see Kim in the only green dress, one can't help but notice. Even though this ad could have been done better it still gets it's message across, especially if your a women how yearns for attention. Miss Kardashian is a beautiful woman, so looking at this ad one can envision themselves to wanting that status. Women in general want to feel sexy at some point. The advertising company were very smart to put Kim has the focal point, being that she exudes sex appeal. Also, if one watches her TV show it has put a positive spend on her social drinking. Kim does not drink a lot or care for hard liquor, so it makes perfect sense for her to become the face of Midori.